BRAND DEVELOPMENT / GRAPHICS & VIDEO / SOCIAL MEDIA MANAGEMENT
XIV feira do cogumelo e do medronho
After a 2-year interregnum due to the Covid 19 Pandemic, we were challenged by Almodôvar Municipality to reactivate the image and promotion of the 14th Mushroom and Medronho Fair (Serra de São Barnabé). In response to the challenge, more than developing the visual identity and concept of the fair, we sought to identify what best distinguishes Serra de Barnabé, its people, its culture and its potential and the best way to promote it.
Date
2022
Services
Brand development
Graphics & videO
Social media management
We structured a bold campaign, focused on the Fair and on Mountain Tourism in which, besides the different pieces and promotional actions we developed, we actively collaborated in the development of the program with tourist/sporting activities, hiking, cycling, seminar and in capturing differentiating images of the event and of Serra de São Barnabé.
Among other relevant contributions was the photographic record of Filipe Patrocínio, National Geographic photographer and mountaineer, who wandered around Serra de São Barnabé for two days looking, feeling and capturing new views of the mountain.
The result was the success of the Fair, both in terms of the number of visitors to the fair and the more than 130,000 people reached through publications on the social networks of the Municipality of Almodôvar.
Shooting between mountains and mountains has always been my favorite work environment. And mountain sports are themes that have already spoiled me with international photography awards. When Big Move told me about this project with the theme “Turismo de Serra” I didn’t hesitate to collaborate. Photographing between mountains in the dead of winter, without getting cold was the first time. The natural and cultural heritage, hospitality and local gastronomy were only surpassed by the reactions of those who enjoyed it. I had the pleasure of freezing all these moments that I carry in my camera and in my heart, in this chosen nature destination.
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Contact us through the form below or send us an email: geral@bigmove.pt